# COEY > COEY builds content and marketing automations with AI for brands, agencies and creators, and sells the software it built to do it. GroundSlate, the first product, is a macOS app and MCP server that indexes every word, face and place in a video library on the user's own Mac, then lets an AI agent search it, cut it and render finished video from it. Nothing is uploaded to us. This file indexes everything COEY publishes. Prompt recipes are quoted in full so they can be used directly. Every document is also available as markdown at its own URL with .md on the end. The same index with every document's full text is at https://coey.com/llms-full.txt. ## Company COEY. Scale human creativity through intelligent machine collaboration. Founded by Ted Murphy, Founder. A serial entrepreneur with thirty years in marketing technology. Before COEY he founded IZEA, which pioneered influencer marketing and went public when he was 35, raising over $140 million and generating $5 billion in shareholder liquidity. WIRED credited him with launching PayPerPost in 2006, the first automated digital marketplace connecting advertisers with influencers. - Company page: https://coey.com/company - Contact: https://coey.com/contact, or hello@coey.com - Pricing for everything: https://coey.com/pricing Who COEY works with: - B2C Brands: Consumer-facing companies that want to scale social content, streamline campaign workflows, and keep brand storytelling consistent across every channel, without ballooning headcount or losing the creative spark. - B2B Brands: Organizations selling to other businesses that need high-volume, personalized content for thought leadership, demand generation and account-based marketing, with automation that speeds delivery and protects margins. - Agencies: Marketing, creative and production agencies prototyping new AI-powered services, expanding capacity without adding headcount, and improving client margins through repeatable, scalable workflows. - Creators: Individual creators, YouTubers and podcasters carrying a production team's output on their own: more formats out of every shoot, one voice across every channel, and a back catalogue that keeps earning instead of sitting on a drive. - Media Companies: Publishers, streaming platforms and digital outlets maximizing the value of their libraries by repurposing, reformatting and distributing assets at scale in a fast-moving attention economy. - Executive Leaders: CEOs, board members and non-technical senior executives seeking rapidly deployed custom AI systems, plus hands-on training to use them effectively. ## Software ### GroundSlate The ultimate AI companion for creators on macOS. Point it at your footage. It indexes every frame, face, word and place on your Mac, then hands the library to your AI assistant as a backend that cuts the video. - Page: https://coey.com/software/groundslate - Status: Available now - Runs on: macOS - Tier "Free": free. The whole app, on one Mac. - Tier "Pro": $99 per year. Everything in the app, on your Mac. - Tier "Teams & agencies": quoted, not sold online. For teams running GroundSlate at volume. - Requirements: macOS 26 or later; Apple silicon; 8 GB of unified memory, and 16 GB for the default vision model; AI Voice needs 16 GB of unified memory; AI Video needs 64 GB of unified memory and a Max or Ultra chip, M3 or newer; An AI client that can make MCP calls to a local server: Claude Desktop, Claude Code, ChatGPT Desktop, Cursor or the Gemini CLI. Any other MCP capable tool can be pointed at the same server by hand; An internet connection for the first run - What it does: It watches everything; Hours, not clips; External drives; Video graphics; Fast rendering; Instant recall; Relationship context; Moment search; Subject reframing; Automagic events; Portable people; Scoped access; Privacy mode; Host or bridge; Avatar kits; Prompt library; Project context; AI Voice; AI Video; AI Music; AI Sound Effects; Open models on Apple silicon - Resources for driving it: https://coey.com/resources/groundslate ## Compare GroundSlate is MCP first. An agent watches and listens on the user's Mac, names people, transcribes with word-level timing, maps the music, logs footage down to 0.25 seconds, builds kits, generates and renders, with no credits for the local models. A timeline editor is optional interchange, not a required last step. - Compare index: https://coey.com/software/groundslate/compare Your local AI watches and listens on your Mac. It transcribes with word-level timing, maps the music, and writes down faces, people, relationships, collections and places. A clip can be logged down to every 0.25 seconds. - Scene log: A local model watches the film. Default 2 seconds, as fine as 0.25. - Face detection: AI finds faces in the footage, matches them, and names them. - Transcript: It listens, then times every word. - Music: Beats, energy, sections, and the lyrics. - Relationships: Who is related to whom, and how. Notes, social, voice, and avatars stay with them. - People: A catalog of the people in your footage, with notes. - Collections: Rules that gather families, seen-together, and saved searches. - Places: GPS becomes a place name, then you can refine it. Your AI writes the code once. Brand, transitions, looks, overlays, puppets, style kits, props and sets live in the kit store. The next video loads that same code. It does not copy it. - Brand: Titles, type, and color your AI reuses. - Transitions: Clip joins and page moves, saved once. - Looks: A grade your AI applies on the next film. - Overlays: Lower thirds, banners, and callouts that hold. - Puppets: Characters your AI can perform, not draw once. - Style kits: The look of a whole show, in one kit. - Props: Objects a scene can pick up again. - Sets: Rooms and worlds a show is staged in. ### GroundSlate vs Adobe Premiere Pro This is a whole new way to edit. Your AI watches the library, builds the kit, and finishes the film on your Mac. - Page: https://coey.com/software/groundslate/compare/adobe-premiere - Stay with Premiere if: You grade in Lumetri with scopes and deliver HDR packages; Your motion work lives in After Effects and plugins you already own; You need Windows, or a Premiere project as the shop file; You cut multicam and live in the timeline every day - Try GroundSlate if: You need to scale video production; You want an AI to create video on your Mac without a credit meter; You use Claude, ChatGPT, or Cursor Desktop; You want a library that names people and remembers the film - Together: Search, cut, save a kit, apply looks, generate the voice and the bed, render now or schedule to run overnight. If a shop still wants Premiere, hand off EDL or XML. - What does GroundSlate do that Premiere does not? It watches and listens on your Mac. Your AI runs face detection, transcribes speech with word-level timing, maps the music, searches places, reads relationships, keeps avatars, compiles a show, captures or records a web page, automatically adds media found online, builds kits, applies looks, generates voice, music, SFX and video, runs a puppet, and renders the file, through 386 MCP tools. No credits for the local models. - How fine is the index? Vision samples every 2 seconds by default. The app's Maximum reprocess logs every 0.5 seconds. MCP can set interval_sec as low as 0.25 seconds. That is not every frame. Speech is transcribed for the whole clip, then timed word by word. Music gets its own map: beats, energy and sections, and the lyrics. - What personal data does GroundSlate store? AI face detection, a people catalog, notes, relationships, smart collections, transcripts, word timings, music maps, GPS and place names. All of that lives in your profile on your Mac. COEY does not receive it. - What is a kit? A kit is code your AI writes once and GroundSlate keeps. The HTML, the JavaScript, the rig, the engine a page loads. Not a still, and not a preset you drag onto a timeline. Brand, transitions, looks, overlays, puppets, style kits, props and sets are kits. A puppet kit is the body an avatar performs. A style kit is how a whole show is drawn. An engine kit is a library every later page can load. They live in the kit store, one kit per thing, in a collection that says which kind. A later page points at that code. The project folder stays prose, plates, takes and the finished file. Nothing is copied back into the cut. Premiere keeps MOGRTs and LUT files by hand, one timeline at a time. Here the next episode runs the same kit. - Do I need Premiere to finish? No. GroundSlate renders the film on your Mac. Export to Premiere is there when a shop asks for a timeline, not because the cut is unfinished. - Do I need Creative Cloud? No. GroundSlate is free to try, or $99 a year for Pro. Premiere on Creative Cloud is $22.99 a month. - Where does my footage go? Indexing, faces, transcription, word timing, music maps, looks and rendering stay on your Mac. Premiere projects live in the app on your machine. Your AI client is a separate app, so what you type there follows that app. ### GroundSlate vs CapCut This is a whole new way to edit. Your AI watches the library, builds the kit, and finishes the film on your Mac. - Page: https://coey.com/software/groundslate/compare/capcut - Stay with CapCut if: You cut short-form on a phone and live in templates; You want CapCut's catalog of effects, music and captions; You need Windows, Android, or the web editor; You do not produce high volume - Try GroundSlate if: You need to scale video production; You want an AI to create video on your Mac without a credit meter; You use Claude, ChatGPT, or Cursor Desktop; You want a library that names people and remembers the film - Together: Search, cut, save a kit, apply looks, generate the voice and the bed, render now or schedule to run overnight. - What does GroundSlate do that CapCut does not? It watches and listens on your Mac. Your AI runs face detection, transcribes speech with word-level timing, maps the music, searches places, reads relationships, keeps avatars, compiles a show, captures or records a web page, automatically adds media found online, builds kits, applies looks, generates voice, music, SFX and video, runs a puppet, and renders the file, through 386 MCP tools. No credits for the local models. - How fine is the index? Vision samples every 2 seconds by default. The app's Maximum reprocess logs every 0.5 seconds. MCP can set interval_sec as low as 0.25 seconds. That is not every frame. Speech is transcribed for the whole clip, then timed word by word. Music gets its own map: beats, energy and sections, and the lyrics. - What personal data does GroundSlate store? AI face detection, a people catalog, notes, relationships, smart collections, transcripts, word timings, music maps, GPS and place names. All of that lives in your profile on your Mac. COEY does not receive it. - What is a kit? A kit is code your AI writes once and GroundSlate keeps. The HTML, the JavaScript, the rig, the engine a page loads. Not a still, and not a preset you drag onto a timeline. Brand, transitions, looks, overlays, puppets, style kits, props and sets are kits. A puppet kit is the body an avatar performs. A style kit is how a whole show is drawn. An engine kit is a library every later page can load. They live in the kit store, one kit per thing, in a collection that says which kind. A later page points at that code. The project folder stays prose, plates, takes and the finished file. Nothing is copied back into the cut. CapCut keeps templates and effects you apply, one project at a time. Here the next episode runs the same kit. - Do I need CapCut to finish? No. GroundSlate renders the film on your Mac. CapCut is there if you still want that timeline, not because the cut is unfinished. - Where does my footage go? Indexing, faces, transcription, word timing, music maps, looks and rendering stay on your Mac. CapCut Spaces and cloud AI send work to their servers. Your AI client is a separate app, so what you type there follows that app. ### GroundSlate vs Final Cut Pro This is a whole new way to edit. Your AI watches the library, builds the kit, and finishes the film on your Mac. - Page: https://coey.com/software/groundslate/compare/final-cut-pro - Stay with Final Cut if: You cut on the magnetic timeline and live in libraries; Your motion work lives in Motion and plugins you already own; You need an iPad cut, or FCPXML as the shop file; You cut multicam and live in the timeline every day - Try GroundSlate if: You need to scale video production; You want an AI to create video on your Mac without a credit meter; You use Claude, ChatGPT, or Cursor Desktop; You want a library that names people and remembers the film - Together: Search, cut, save a kit, apply looks, generate the voice and the bed, render now or schedule to run overnight. If a shop still wants Final Cut, hand off FCPXML. - What does GroundSlate do that Final Cut does not? It watches and listens on your Mac. Your AI runs face detection, transcribes speech with word-level timing, maps the music, searches places, reads relationships, keeps avatars, compiles a show, captures or records a web page, automatically adds media found online, builds kits, applies looks, generates voice, music, SFX and video, runs a puppet, and renders the file, through 386 MCP tools. No credits for the local models. - How fine is the index? Vision samples every 2 seconds by default. The app's Maximum reprocess logs every 0.5 seconds. MCP can set interval_sec as low as 0.25 seconds. That is not every frame. Speech is transcribed for the whole clip, then timed word by word. Music gets its own map: beats, energy and sections, and the lyrics. - What personal data does GroundSlate store? AI face detection, a people catalog, notes, relationships, smart collections, transcripts, word timings, music maps, GPS and place names. All of that lives in your profile on your Mac. COEY does not receive it. - What is a kit? A kit is code your AI writes once and GroundSlate keeps. The HTML, the JavaScript, the rig, the engine a page loads. Not a still, and not a preset you drag onto a timeline. Brand, transitions, looks, overlays, puppets, style kits, props and sets are kits. A puppet kit is the body an avatar performs. A style kit is how a whole show is drawn. An engine kit is a library every later page can load. They live in the kit store, one kit per thing, in a collection that says which kind. A later page points at that code. The project folder stays prose, plates, takes and the finished file. Nothing is copied back into the cut. Final Cut keeps Motion templates and LUT files by hand, one timeline at a time. Here the next episode runs the same kit. - Do I need Final Cut to finish? No. GroundSlate renders the film on your Mac. Final Cut is there if you still want that timeline, not because the cut is unfinished. - Where does my footage go? Indexing, faces, transcription, word timing, music maps, looks and rendering stay on your Mac. Final Cut libraries live in the app on your Mac or iPad. Your AI client is a separate app, so what you type there follows that app. ### GroundSlate vs DaVinci Resolve This is a whole new way to edit. Your AI watches the library, builds the kit, and finishes the film on your Mac. - Page: https://coey.com/software/groundslate/compare/davinci-resolve - Stay with Resolve if: You grade on the Color page and finish in Resolve; Your compositing lives in Fusion; You mix in Fairlight; You need Windows or Linux, or a Resolve project as the shop file - Try GroundSlate if: You need to scale video production; You want an AI to create video on your Mac without a credit meter; You use Claude, ChatGPT, or Cursor Desktop; You want a library that names people and remembers the film - Together: Search, cut, save a kit, apply looks, generate the voice and the bed, render now or schedule to run overnight. If a shop still wants Resolve, hand off XML or AAF. - What does GroundSlate do that Resolve does not? It watches and listens on your Mac. Your AI runs face detection, transcribes speech with word-level timing, maps the music, searches places, reads relationships, keeps avatars, compiles a show, captures or records a web page, automatically adds media found online, builds kits, applies looks, generates voice, music, SFX and video, runs a puppet, and renders the file, through 386 MCP tools. No credits for the local models. - How fine is the index? Vision samples every 2 seconds by default. The app's Maximum reprocess logs every 0.5 seconds. MCP can set interval_sec as low as 0.25 seconds. That is not every frame. Speech is transcribed for the whole clip, then timed word by word. Music gets its own map: beats, energy and sections, and the lyrics. - What personal data does GroundSlate store? AI face detection, a people catalog, notes, relationships, smart collections, transcripts, word timings, music maps, GPS and place names. All of that lives in your profile on your Mac. COEY does not receive it. - What is a kit? A kit is code your AI writes once and GroundSlate keeps. The HTML, the JavaScript, the rig, the engine a page loads. Not a still, and not a preset you drag onto a timeline. Brand, transitions, looks, overlays, puppets, style kits, props and sets are kits. A puppet kit is the body an avatar performs. A style kit is how a whole show is drawn. An engine kit is a library every later page can load. They live in the kit store, one kit per thing, in a collection that says which kind. A later page points at that code. The project folder stays prose, plates, takes and the finished file. Nothing is copied back into the cut. Resolve keeps Fusion macros and LUT files by hand, one timeline at a time. Here the next episode runs the same kit. - Do I need Resolve to finish? No. GroundSlate renders the film on your Mac. Resolve is there if you still want that timeline, not because the cut is unfinished. - Where does my footage go? Indexing, faces, transcription, word timing, music maps, looks and rendering stay on your Mac. Resolve projects live in the app on your machine. Your AI client is a separate app, so what you type there follows that app. ## Services COEY also builds and runs the systems, rather than only selling the tools. Engagements are scoped to the work and quoted before anything starts: https://coey.com/services ### Workflow architecture Your stack, wired for AI. Automation that lives where your team already works, not in another tab. URL: https://coey.com/services#workflow-architecture Deliverables: API integration across CRM, analytics and content libraries; Multi-platform adaptation: clips, carousels, shorts, posts; Auto-generated headlines, captions and copy variations; Human-in-the-loop curation and quality control; Brand-consistent publishing to YouTube, Instagram, TikTok, LinkedIn ### Content production One asset becomes a campaign. One asset becomes a campaign, at machine scale, with a human on everything that ships. URL: https://coey.com/services#content-production Deliverables: Single asset → multi-format campaign; Video, podcast, blog and social output; 24/7 automated content production; Real people blended with AI-generated assets; Creative variation at volume: more shots on goal ### Operated channels Media properties we run for you. We launch and operate media channels fueled by generative AI, from AI-first pipelines with a human polish all the way to fully autonomous channels. URL: https://coey.com/services#operated-channels Deliverables: Channel launches across video, audio and written formats; Asset multiplication: podcasts to blogs, videos to shorts; Distribution to YouTube, TikTok, Instagram, Spotify, Apple Podcasts; Monetization through sponsorship, ads, affiliate and syndication; A new episode every day, fully autonomous ## Resources ### GroundSlate The MCP server for your video library, running on your Mac. #### Capabilities Every tool GroundSlate exposes over MCP, grouped by what it is for. Index: https://coey.com/resources/groundslate/capabilities ##### Find footage URL: https://coey.com/resources/groundslate/capabilities/find-footage Markdown: https://coey.com/resources/groundslate/capabilities/find-footage.md Summary: Search everything indexed: the words spoken, the things shown, the places filmed, and the notes somebody wrote. - search_catalog: Search EVERYTHING GroundSlate has indexed, across all folders, by free text over clip TITLES (the human name a user or the AI gave a clip), shot descriptions, summaries, transcripts, people, PLACE ("City, Country"), filenames ("river tubing", "Zane eating", "Rockledge"), and the scene bag (settings, venues and objects: "indoor", "beach", "kitchen") - search_transcript: Search spoken words/phrases and return reusable absolute time windows - resolve_clips: Turn the app's "Copy for AI" clip ids into full clip records, CALL THIS FIRST when a prompt arrives with GroundSlate clip ids - clips_near: Clips filmed NEAR a place, the anchor clip's GPS (give its source and/or data-home clip_dir, or an explicit latitude/longitude) plus every OTHER catalogued clip within radius_miles (default 5), nearest first - get_clip_metadata: Everything known about ONE source video in one call: the shotlog JSON (shots, best segments, subject track, transcript, people) plus where its metadata files live - search_notes: Find user-authored NOTES anywhere in the catalog, this is the ONE search that reaches the freeform notes search_catalog can't: timeline MOMENT labels, per-source footage NOTES, PERSON notes, EVENT notes, and PROJECT notes - search_people: Find PEOPLE by a name (or exact id like p394), go straight from "Zane" to the person record instead of list_people + scanning - search_events: Find EVENTS by free text and/or a DATE window, without pulling the whole list and scanning it - search_projects: Find PROJECTS by free text, without pulling the whole list and scanning it - search_cities: Search the offline cities dataset by name (Location tab 'add location by search') - list_favorites: The clips the USER hand-picked as favorites, as catalog source strings ready for make_montage, quick_cut_plan, render_sequence or produce_reel - set_favorite: FAVORITE a clip (the heart in the Library), or clear it with favorite=false - summarize_video: Re-summarize a video from its existing Processed/