---
title: A giant sneaker street ad, out of home
summary: Your agent builds the brand kit, makes photoreal street shots of one product with your image and video models, cuts every footfall to the beat and finishes on a 3D logo sting, all assembled and rendered in GroundSlate on your Mac.
lede: A faux out-of-home launch film from one product photo
outcome: design
tools: list_fonts, import_kit, kit_detail, provider_request, fetch_media, sample_frames, reject_generation, generate_music, generate_sound_effect, audio_beats, render_html, render_ffmpeg
order: 0.56
image: https://ozxdw2zohle0f17i.public.blob.vercel-storage.com/resources/media/groundslate-recipes-giant-sneaker-street-ad/recipe-giant-sneaker-street-ad-qOWwaXIFL72vcg7n7uSu6hgrExUBQZ.webp
image_alt: A giant empty running shoe slams onto a city crosswalk at golden hour while people behind it flinch.
---

> Make a 16 second faux out-of-home launch film in GroundSlate for <<BRAND>>, a <<PRODUCT>>, in <<PROJECT IN GROUNDSLATE>>, 1080x1920 at 30fps.
> 1. Build the brand kit first as an HTML kit page: a wordmark and its lockups, a named palette with hex values, a type pairing from fonts in my GroundSlate font library (list_fonts), a crossing-stripe pattern and the motion pieces (a logo sting, a title card, a transition). Save the page into GroundSlate as a kit with import_kit and render me its sheet with kit_detail before you spend anything.
> 2. Make one master plate of the product with my image model through provider_request: the product alone, true proportions, no lettering. Make two transparent cut-outs of the same product for the kit.
> 3. Make photoreal street stills of that exact product from the master plate: a crosswalk wide, a low-angle footfall, an aerial, a phone POV over someone's shoulder, the product parked on a rooftop. The street looks real but is nowhere real: no landmarks, store signs, billboards or readable text, every car debadged with blank plates. Golden hour, no starbursts, glow or HDR. If a person is featured, use <<AVATAR>>. If the product is a pair, make a true left master by mirroring the master plate and pass both masters as references.
> 4. Move the stills with my video model, image to video with a start and an end frame for each stride. Check every take with sample_frames: the product keeps its shape, color and detail, no lettering on it in motion, hands and phones hold frame by frame. Ingest every take with fetch_media and its provenance, and reject the ones that fail with reject_generation.
> 5. Make a driving music bed at 120 BPM or faster with generate_music and a low boom with generate_sound_effect. Get the beat map with audio_beats and cut every footfall to a beat, with a frame jolt and the boom on each landing.
> 6. Build the film as one HTML composition and render it with render_html: kinetic supers in the kit's type, never on the AI-animated product; a product beat with the cut-out and one big callout at a time; and a logo sting on the beat: the kit's crossing stripes sweep across and reveal the product through them, the logo mark folds in as matte 3D bars from the three.js in GroundSlate's built-in kits, flat kit colors and no chrome, the wordmark comes up letter by letter and the tagline lands on the downbeat.
> 7. Mix with render_ffmpeg, check the loudness, and give me a 4 fps contact sheet, the brand kit sheet and a list of every paid request with its cost. Tell me what did not resolve.

Everything in <<double brackets>> is yours: the brand, the product, the project and the person, if there is one. Fill them in before you paste.

- The kit comes first, then one master plate, then the shots. That order keeps the product identical in every frame.
- Video models garble small lettering, so the logo lives in your own supers and the sting, never on the moving product.
- A single start frame tends to rock the product in place. A start and an end frame for each stride gives it weight.
- Our run: the AI in the finished film cost $1.30 at list price, and every retake, the look test and the fixes to the crosswalk shot came to $3.14 in all. The kit, the edit, the music and the sting ran on the Mac.
