What is AI Image to Image?
Image to image, often called I2I, is the process of transforming one image into another using AI. You start with a base image (or images, depending on the model), add instructions, and the model reinterprets it. This can change style, lighting, composition, or entire elements while keeping the original structure intact. It’s like having an art director who can instantly restyle a photo, swap backgrounds, or reimagine a sketch in seconds.
I2I is now a go-to for marketers, designers, and creators who need endless variations fast. It powers everything from ad resizes to cinematic restyles, giving teams new ways to explore concepts and maintain consistency across formats. At COEY, we take I2I to the next level, using it in automations at scale.


